Case study
Studio North
A portfolio-led experience that protected artistic identity while improving lead quality.
+52%Portfolio engagement
+27%Qualified project inquiries
+34%Average session duration
Challenge
Studio North needed a visually expressive web presence that still guided visitors toward consultations.
The previous portfolio felt artistic but lacked structure for discovery, leading to lower-quality inquiry submissions.
Approach
We designed a gallery-forward interface, introduced narrative project framing, and added targeted conversion touchpoints around high-intent sections.
Outcome
Engagement depth increased while inquiries became more aligned with the studio's ideal project profile.
- Editorial layout framework
- Portfolio categorization strategy
- Lead-quality optimization touchpoints